If you need more handyman leads this year, you probably want to know if anything really changed. The answer is yes, but some basics still matter most.
What’s New in Getting Leads for Handyman?
Google shifts, more people searching on phones, and more directory platforms. That means you cannot just rely on old tactics.
Old Habits That Still Bring in Calls
- Replying as fast as you can to every inquiry
- Asking for reviews after every job
- Keeping your business name, address, and number the same everywhere online
- Listing all services clearly
If you do those consistently, you keep up with most changes.
Are Paid Leads Still Worth It?
Services like Mr & Mrs Leads still work for a lot of handyman businesses. You control your area, and leads feel more direct than the big listing services.
But, leads have gotten more expensive. You need to track spend. If you don’t make money from them, pause your account and try something else.
SEO for Handyman Services: What Actually Changed?
This year, Google focuses more on “helpful content.” That means your site should talk in plain language about what jobs you handle nearby.
Add questions you hear a lot (“Do you do same-day repairs?” “Can you fix a leaking faucet?”) and answer them on your site.
Marketing for Handyman Business: Is Social Media Worth It?
A lot of handymen feel burnt out posting to Instagram or Facebook. But homeowners do sometimes check your profile to see before-and-after photos.
Post once a month, keep it real, skip filters and fancy edits.
Handyman Advertising: Where Should You Spend?
Most people have seen ad costs go up. Test small budgets. If you do not get calls, move that money to a different channel.
Try a mix:
- Google Ads (local, small zip code targeting)
- Flyers or cards in local hardware stores
- Facebook posts in groups (not only paid ads)
- Services like Mr & Mrs Leads for extra calls during slow periods
Nothing replaces a fast callback. You can spend a lot on advertising or SEO, but people hire whoever replies first half the time.
Local SEO for Handyman Services: Now Even More Important
The map listings matter more than ever. Make your Google profile shine, use real before-and-after shots, and keep info updated.
How to Track Results and Stop Guessing
- Ask every new client how they found you.
- Keep a call log with time, date, and source.
- If a platform sends zero jobs in a month, think twice about continuing.
Ways to Stand Out in 2025
- Show project photos on your site, even if not fancy
- Mention neighborhoods and landmarks “near the old gym” or “next to City Park”
- Be honest in reviews , respond to negatives as well as positives
Consistency beats novelty. If you keep your web presence up to date and actually follow up on every lead, you will always stand out over those waiting for magic results.
Table: Comparing Lead Sources in 2025
| Source | Avg Cost Per Job | Avg Time to Book | Quality of Jobs |
|---|---|---|---|
| Website (SEO) | Low | 3 days | High |
| Mr & Mrs Leads | Medium | 1 day | Good |
| Google Ads/Local | High | Same day | Varies |
| Word of Mouth | Zero | 1-7 days | Mixed |
Finishing Thoughts
You do not need every new tool, but you do need to keep your info current and stay quick on the follow-up. Focus on plain language, steady updates, and honest service, using handyman SEO, local ads, and direct sources like Mr & Mrs Leads to fill your job calendar.
