There are a few things everyone “knows” about general contractor marketing. Trouble is, not all of them are true. Some cost you leads. Some waste your money.
Let me talk about a few myths that come up a lot, and what I have actually seen work instead.
Myth One: You Have to Pay for Every Lead
False. Actually, if you build a simple web presence using SEO for contractors, most of your best leads come straight to you. They are not shared with three other companies. They are not just shopping for the lowest price. They picked you because you showed up for exactly what they searched.
Myth Two: Only Big Firms Can Compete Online
Not true. The local businesses that show up first in search are not always the biggest. They just update their profiles, request reviews, and answer client questions faster.
Myth Three: Reviews are Just for Show
No. Google trusts companies with more reviews. So do real people. I saw a company go from page three to page one after getting 10 new reviews in two months.
Reviews may feel awkward to ask for, but they move the dial more than you expect. Even three new ones in a month can send you to the top of searches in your town.
Myth Four: A Flashy Website is All You Need
You need a clear site , not a fancy one. If your site loads slow or hides your phone number, Google will not list it, and clients will bail out fast.
What Actually Works in General Contractor SEO
- Keep your services and city name in every page title
- Show real project photos (they do not have to be perfect)
- Get at least one new review every month
- Respond to reviews, even if just “Thank you”
- List your service area , not just your HQ. Google’s search is literal
Do Directories Matter?
They help a bit, especially if you have few reviews on Google. But sometimes they send you junk traffic or people outside your service area.
How To Tell If Your Marketing is Actually Working
Ask yourself:
- Are you getting more calls , not just visits?
- Do people mention your Google profile or web page?
- Are your service pages found in real search results (not just by your business name)?
If yes, you are moving in the right direction.
Where Mr and Mrs Leads Fits In
If you ask a web marketing company like Mr and Mrs Leads for help, get specific about what they will deliver. Will they write new pages? Will they help you get reviews? The ones who focus on real, local general contractor leads and site updates often do the best.
The best SEO companies are almost invisible. They just help you talk about your jobs online more clearly.
Simple Table: Is It a Marketing Myth?
| Claim | Is it True? | What to Do Instead |
|---|---|---|
| You need expensive ads to get found | No | Work on your site and Google profile |
| Only huge companies get SEO leads | No | Be specific about your service area and jobs |
| Reviews do not matter | No | Ask for reviews every month |
Finishing Thoughts
A lot of what you hear about general contractor digital marketing is just noise. The real path is about building trust one review and page at a time. Be clear about what you do, keep updating your info, and do not get caught chasing trends.
